Wholesale ordering built around how your buyers actually buy
Obnold builds B2B storefronts with the accounts, pricing, and approval logic real wholesale businesses run on — not a retail store with extras bolted on.
Is this the right fit?
Distributors
You sell to retailers at scale and need accounts, not just a storefront.
Manufacturers
You need a direct wholesale channel alongside your existing sales relationships.
Wholesalers selling direct
You're opening up direct ordering for buyers who used to call or email.
Brands adding a B2B channel
Your D2C store works — now you need wholesale running alongside it.
What's included
A B2B engagement covers the accounts, pricing, and workflows your wholesale business depends on.
Company & customer accounts
Multi-user business accounts with role-based access and order history.
Customer approval workflows
New wholesale accounts reviewed and approved before they can order.
Price lists & differentiated pricing
Custom pricing by customer, tier, or catalog — invisible to retail shoppers.
Quantity breaks
Automatic discounts that scale with order volume.
MOQ & case packs
Minimum order quantities and pack sizes enforced at checkout.
Tax-exempt purchasing
Resale and tax-exempt documentation handled without manual overrides.
Payment terms
Net-30/60 invoicing and other terms built into checkout.
RFQ workflows
Request-for-quote flows for custom or negotiated orders.
Wholesale catalogues
Catalogs scoped to specific accounts, regions, or customer tiers.
Reordering
Fast repeat-ordering from past purchase history.
ERP & integration connections
Orders, inventory, and pricing synced with the systems you already run on.
Discovery and planning
B2B on Shopify is a different set of problems than D2C — accounts, approvals, negotiated pricing, and purchase orders don't map cleanly onto a retail checkout. We start by mapping your actual wholesale process: who buys, how they're approved, and how pricing and terms are negotiated today.
From there we scope which native Shopify B2B features cover your needs and where custom logic or integrations are required — particularly around ERP, inventory, and existing sales workflows.
The result is a B2B storefront that matches how your buyers already order, not a retail store with wholesale features bolted on.
How Obnold works
The same repeatable process we use across every engagement.
- 1Discover
- 2Plan
- 3Design
- 4Build
- 5Test
- 6Launch
- 7Grow
Recent B2B projects
Verdant Labs
B2B storefront with tiered pricing and net-terms checkout.
Ironclad Fasteners
Distributor portal with account-based catalogs and reordering.
Northbound Roasters
Added a wholesale channel alongside an existing D2C storefront.
Common questions
Ready to build your wholesale channel?
Tell us about your buyers and pricing structure, and we'll scope what a B2B build looks like.