A Shopify store built around how you actually sell
Obnold designs and builds Shopify stores that match your catalog, your customers, and how your team actually operates — not a generic template.
Plan My Shopify StoreIs this the right fit?
Launching a new brand
You're starting from scratch and need a store that's ready to sell from day one.
Moving from another platform
You're on Magento, WooCommerce, or something custom and ready for Shopify.
Scaling an existing Shopify store
Your current build can't keep up with your catalog, traffic, or team anymore.
Replacing a freelance or DIY build
What got you started isn't built to support where the business is headed.
What's included
A store development engagement covers everything needed to get your store live and selling.
Custom theme development
A storefront built around your brand, not a stock template.
Product catalog setup
Collections, variants, and metafields structured to scale.
App & integration planning
The right tools wired in — not fifteen overlapping apps.
Analytics & tracking setup
Clean data from day one so decisions aren't guesses.
Mobile-first UX
Designed and tested for how most shoppers actually browse.
Launch QA & testing
Checkout, shipping, and edge cases verified before go-live.
Performance optimization
Fast page loads tuned for conversion, not just Lighthouse scores.
Post-launch support plan
A clear path for fixes, iteration, and growth after launch.
Discovery and planning
Every engagement starts with a discovery conversation about how you actually sell — your catalog, your customers, and the systems you already depend on. This is where we figure out what the store needs to do, not just what it should look like.
From there we put together a scoped plan covering timeline, deliverables, and the specific apps or integrations your business needs. Nothing gets built until you've signed off on the plan.
Once the plan is approved, you're handed off to the team that will actually build your store, with a single point of contact for the rest of the engagement.
How Obnold works
The same repeatable process we use across every engagement.
- 1Discover
- 2Plan
- 3Design
- 4Build
- 5Test
- 6Launch
- 7Grow
Recent store development projects
Harlow & Finch
A full Shopify Plus relaunch with a custom subscription flow.
Olive & Bloom
New-brand launch with a custom product configurator.
Driftwood Coffee Co.
From concept to launch in eight weeks for a first-time DTC brand.
Common questions
Ready to plan your Shopify store?
Use our Store Planner to get a tailored scope and timeline for your project.
Start the Store Planner