Make your existing Shopify store convert like it should
Obnold diagnoses and fixes what's actually holding your store back — UX, mobile experience, and performance — without a ground-up rebuild.
Review My Shopify StoreIs this the right fit?
Store feels dated
The design hasn't kept pace with your brand or your customers' expectations.
Mobile experience is weak
Most of your traffic is on mobile, but the store was never really designed for it.
Conversion rate has plateaued
Traffic is steady but sales growth has stalled, and you're not sure why.
Scaling past your current theme's limits
Your catalog, merchandising, or team workflow has outgrown the existing build.
What's included
A redesign engagement focuses on the specific experience and performance issues holding your store back.
UX audit & research
A clear-eyed look at what's actually slowing shoppers down, backed by data.
Visual redesign
A refreshed look that matches where your brand is today, not where it started.
Mobile-first optimization
Rebuilt for how most of your customers actually shop — on a phone.
Merchandising & navigation improvements
Easier paths to product, built around how your catalog is actually organized.
Product page optimization
Layouts and content structured to answer the questions that stall a purchase.
Cart & checkout experience
Reducing friction in the steps that matter most to completing a sale.
Performance tuning
Faster load times across the pages that see the most traffic.
Discovery and planning
A redesign starts with understanding what's actually underperforming — not just what looks dated. We review analytics, session recordings where available, and the current theme's structure to find where shoppers are dropping off.
From there we scope a plan that's specific to your store: a focused set of pages or flows, or a broader refresh, depending on what the data and your goals call for. You'll know what's in scope and what isn't before any work starts.
Redesigns can run as a single relaunch or as phased releases depending on your risk tolerance and timeline — we'll recommend an approach once we understand your store and traffic patterns.
How Obnold works
The same repeatable process we use across every engagement.
- 1Discover
- 2Plan
- 3Design
- 4Build
- 5Test
- 6Launch
- 7Grow
Recent redesign projects
Driftline Outfitters
Legacy theme redesign focused on mobile conversion.
Olive & Bloom
Headless storefront build with a custom product configurator.
Harlow & Finch
A full Shopify Plus relaunch with a custom subscription flow.
Common questions
Ready to see what's holding your store back?
Tell us about your store and we'll scope what a redesign would actually involve.
Review My Shopify Store